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Proprietary Products -

Direct Mail Optimizer     

Direct Mail Optimizer

 
 
 Direct Mail Optimizer™ employs a four step research process administered through individual in-depth interviews:

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    1. Identify current and future financial requirements of current and prospective customers.
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    1. Uncover insights into the emotional feelings of credit cards and the roles they play in our lives.
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    1. Identify where the consumer segments studied fit within this structure.
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    1. Determine perceptions of the bank/issuer and where it is positioned within this motivational structure.
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