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Core Services -

Business Planning and Analysis      

Business Planning and Analysis

We believe the analysis of any business starts with the understanding of what metrics drive the revenue and profitability of that business - including what drives the drivers. Also what contribution marketing, product and brand image make in driving brand preference. Knowing this enables a company to quantify the impact of each driver, determine where to focus resources, and determine which types of programs will affect each revenue or profit component.
     

      Stratcom has analyzed businesses in several categories
      • Financial Services
      • Payment Cards
      • Insurance
      • Student Loans
      • Airlines
      • Retail Banking
      • Consumer Packaged Goods
 
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